The Social Shot is a mobile bartending-robot that computes personality-profiles based on datasets acquired through Facebook and uses them to mix individualized drinks. Thereby each of the ingredients represents one value in the “Big Five”, a popular factor model in personality psychology which reduces a humans personality to five fundamental traits.
Each trait is paired with one ingredient for the drink. The result is a drinkable and readable diagram based on the user’s Facebook identity. The percentage level of each personality trait controls the respective ingredients quantity in the overall mix. As a consequence, a Facebook user whose profile suggests a smaller amount of conscientiousness will receive a shot with less vodka. The graphic translation of abstract datasets into something that is not only readable like a diagram but also tangible allows an unusual glimpse at the value and significance of the user’s personal data.